Printed education materials, namely, written articles, printed newsletters, and printed tour and museum exhibit guides, all relating to the history of American whiskey and the production, bottling, and distribution of whiskey; Printed greeting cards; Printed Christmas cards; bookmarks; stickers; ink pens and pencils, stationery products, namely, writing paper, envelopes, printed note pads, and printed calendars; Printed driving trail and walking trail maps

Educational services, namely, conducting classes and seminars in the field of whiskey; arranging and conducting special social events related to the whiskey industry for social entertainment purposes; providing a destination web site for the provision of educational information regarding the history of American whiskey

Promoting, marketing and fostering travel and tourism in the United States, namely, providing destination advertising services; marketing, advertising and promoting goods and services of others in the field of American whiskey production, bottling, and distribution; online retail gift shops; promotional sponsorship of county and state fairs and community festivals and sporting, equestrian and athletic events; providing information via a website in the field of business information regarding whiskey distilleries; association services, namely, promoting the interests of the bourbon industry